Robots carrying golf bags…US Japan ‘Love Call’ [PEOPLE]


4th floor of an apartment type factory near Gyemyungdae Station in Dalseo-gu, Daegu. I follow the instructions

and they’re packing boxes. To Japan This is Hello Caddy, the robot that exports. Hello Caddy is a self-driving car

that follows golfers around with a golf bag to help them with their round. An electric cart robot. Founded in 2014,

T.T.N.G. debuted in 2019 after more than five years of development. On domestic and international golf courses

After receiving great interest, the Kolon Garden Golf Course in Gyeongju purchased 120 robot caddies in 2021, and

the golf course is now focusing on robot caddies. It became an industry sensation. Military Gymnasium

(Changgongdae), Freedom CC, Club 72, Pine Beach, Southrings Yeongam, etc. As of the end of August,

more than 400 units were in operation at 25 domestic golf courses.


The founder is Baehee Lee. After discovering golf in the early 2000s, he quit his job at a retail

conglomerate to pursue screen golf, outdoor driving ranges, and He was serious enough about the golf industry

to run it. However, major golf courses are having a hard time finding caddies, and overseas golf courses are having

a hard time finding caddies. We saw a business opportunity in the ubiquity of self rounding.

That’s how he founded TNT, and after five years of hard work, he created Hello Caddy.


Korea Yakult / Operated a screen golf driving range in 2008 / CEO of TNT in 2014 (current)


Exported 500 units to Japan alone this year

Post-launch, his focus is on international markets. “In Japan, in particular, we signed a contract with Shinsei 

Corporation and delivered 100 units in June, We’re shipping 100 units in August,” he smiles. The factory

was busy building an additional 300 units contracted for delivery in the second half of the year. In addition

to Japan, this year’s export contracts total more than 500 units that will go to the U.S., U.K., and Southeast

Asia. In particular, San Francisco’s historic After being introduced at the golf course Lincoln Park, local

orders began to increase significantly. The so-called “robot caddy hallyu era” has begun.


It’s not just about selling products. With Hello Caddie, you can turn your IT system into an at a glance view of

where your golfer is at any given moment. together to create an export strategy that would lead to high volume

purchases. “In Japan, golf courses have become a major source of labor for It’s difficult, and the golf course’s

IT system has a lot of room for improvement, but we’re solving a need, and we’re getting orders for 100 units

at a time.” Convey the local vibe. “In addition to golf, we have been making various robots for laundry collection,

cleaning, and more, and the response from overseas has been great,” said Lee.


“We want to be remembered as a robotics company that ensures human leisure activities and creates

an environment where people can live a humanized life,” he said.


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